Differences in the Visual Design Language of Paper-and-Pencil Surveys Versus Web Surveys
نویسندگان
چکیده
منابع مشابه
Visual Context Effects in Web Surveys
There are many examples of context effects in survey measurement. Responses to survey questions can be shaped by the order of questions, the format of response options, the broader survey environment, and so on. For Web surveys, the inclusion of visual images is a trivial design issue, but may have consequences for the responses obtained because they change the visual context. We report a serie...
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ژورنال
عنوان ژورنال: Social Science Computer Review
سال: 2009
ISSN: 0894-4393,1552-8286
DOI: 10.1177/0894439308325201